Quick Verdict · who it fits
SureStay Collection by Best Western fits owner-operators looking for an emerging hospitality concept.
The numbers a buyer needs first — straight from the filing.
Initial investment (Item 7)
$881K - $2.9M
Franchise fee (Item 5)
$4K
Royalty (Item 6)
5% + 5% ad
System size (Item 20)
16 +12
Agreement term
15 yrs
Years in business
10+ yrs
Model SureStay Collection by Best Western's costs in the investment calculator → Prefilled from this filing — startup cost, cash flow and break-even.
Buyer qualifications
•No exclusive territory✓Semi-absentee eligible
Data extracted from the 2026 FDD filed with state regulators. Fees and terms may have changed since filing — request the current FDD from the franchisor before deciding. Not legal, financial, or investment advice. Full disclaimer.
Drag to your projected annual sales. Royalty 5% + ad fund 5% on gross sales.
PROJECTED ANNUAL SALES$500,000
$100k$2M
Royalty (5%)
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Ad fund (5%)
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Total / year
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▪ Of-sales fees only · excludes rent, labor, COGS, and one-time costs · for illustration
Free AI summary — the first read on the filing.
16
Total units open
12
Units opened last year
1
Units closed last year
11
Net unit growth
What our analysis flagged across the 2026 filing.
4
Risks to review
3
Strengths identified
5
Questions to ask
How SureStay Collection by Best Western ranks against 80 Hospitality & Travel peers we've analyzed.
Initial investment
45th pct · of 80 peers
Franchise fee
7th pct · of 80 peers
System size
37th pct · of 80 peers
Hospitality & Travel industry averages
Avg investment
$7.6M - $24.8M
Avg franchise fee
$42K
Avg system size
244
Franchises analyzed
80
Closest concepts by category and investment.
| Brand | Item 19 | Fee | Investment | Royalty | Units |
|---|---|---|---|---|---|
| SureStay Collection by Best Western | None | $4K | $881K - $2.9M | 5% | 16 |
| My Place Hotels of AmericaSimilar price | None | $45K | $273K - $2.9M | 0–5% | 0 |
| CpBiggest system | Disclosed | $11K | $2K - $21K | 1.5–3% | 3,124 |
| TaTop-rated in category | None | $140K | $1.5M - $14.1M | 2–4.5% | 33 |
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Free explainers to go deeper before you sign.
Brand Analysis
Enterprise Mobility operates corporately in seven countries, including the United States, and franchises only in other international markets. The car rental brands a US buyer can actually franchise are Avis, Budget, and Hertz, and all three filed a 2026 FDD with no earnings disclosure in it.
Brand Analysis
Partly. Hertz System, Inc. franchises in the United States, but 390 of the 2,946 US outlets in its 2026 disclosure document were franchised and 2,556 were company-owned. The filing prices a new location at $879,300 to $16,249,000, charges 9% of gross receipts at airports and 7% off-airport, and makes no earnings claim at all.
Brand Analysis
The 2026 Brew Culture Franchise, LLC disclosure reports a $2,550,624 median across 297 franchised stands against a $940,500 to $2,283,500 investment, a ten-store minimum commitment, and a closed application window.
SureStay Collection by Best Western requires a $4,000 initial franchise fee and a total initial investment range of $880,775–$2,920,725, per the most recent FDD on file.
SureStay Collection by Best Western is franchised by SureStay, Inc., the franchisor entity of record on its Franchise Disclosure Document. Item 1 of the FDD discloses the franchisor's corporate history, parents, and predecessors.
No. SureStay Collection by Best Western does not include a financial performance representation in its FDD. Prospective buyers should rely on validation calls with existing franchisees and benchmark against industry medians.
Franchisees pay a royalty of 5% and an advertising fund contribution of 5% on gross sales as defined in Item 6 of the FDD.
As of their 2026 FDD, SureStay Collection by Best Western has 16 total locations, with 12 new locations opened in the most recent reporting year. This information comes from Item 20 of the FDD.
No. SureStay Collection by Best Western does not grant exclusive territory rights under Item 12. The franchisor retains the right to operate or grant additional units inside or adjacent to your trade area.
Per the FDD, SureStay Collection by Best Western discloses an initial agreement term of 15 years. Review Items 10 and 17 for the full renewal and termination provisions.
This page is part of VetMyFranchise. View all pages: llms.txt · llms-full.txt