Franchise Fee Breakdown

Initial Franchise Fee (Item 5)

FDD Item 5

Franchise Fee

$35K

Paid at signing, before opening

Industry Average

$42K

Real Estate sector avg (66 franchises)

Fee Percentile

49th

Below-average fee vs. peers

KELLER WILLIAMS REALTY LLC's franchise fee is below the Real Estate industry average of $42K.

Ongoing Royalty & Advertising Fees (Item 6)

FDD Item 6

Royalty Rate

6% of monthly Gross Commission Income

Paid on gross sales, ongoing

Ad Fund / Marketing Fee

Up to ½% of monthly Gross Commission Income for Regional Advertising Cooperative; Up to ½% for International Advertising Fund

Contributed to brand advertising fund

Combined Ongoing Fee Impact

On a hypothetical $500,000 annual revenue unit, a franchisee would pay approximately royalties plus ad fund contributions each year, in addition to the initial franchise fee. These are separate from other operating costs and the initial investment.

Renewal Fee (Item 10)

FDD Item 10

Renewal Fee

$5K

Paid to renew the franchise agreement

Transfer Fee (Item 17)

FDD Item 17

Transfer Fee

$2K

Charged when selling or transferring your franchise to a new owner

A transfer fee of $2K applies when you sell your KELLER WILLIAMS REALTY LLC franchise. Factor this into your exit strategy and overall investment analysis.

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Data shown is extracted from the 2025 Franchise Disclosure Document filed with state regulators. Fees, investment ranges, and other terms may have changed since this filing. Always request the current FDD directly from the franchisor before making any investment decisions. This information is not financial, legal, or investment advice. Full disclaimer.