MINISO Franchise

Franchised by Miniso Depot Franchisor, LLC · FDD 2025

Retail FDD 2025 Founded 2018 · 8+ yrs Item 19 disclosed

Data extracted from Miniso Depot Franchisor, LLC's 2025 Franchise Disclosure Document, filed under FTC Rule 16 CFR 436. How we analyze FDDs →

Initial investment
$256K - $905K
Franchise fee
$30K
System size
13
Royalty
45–65%

The Verdict

Quick Verdict · who it fits

MINISO fits first-time franchise buyers looking for an emerging retail concept.

✓ Strengths

  • Discloses Item 19 financial performance
  • No disclosed Item 3 litigation

⚠ Risks to review

  • High royalty: 55.0% vs industry 5.5%
  • No exclusive territory — franchisor can open nearby

Key FDD Facts

The numbers a buyer needs first — straight from the filing.

Initial investment (Item 7)
$256K - $905K
Franchise fee (Item 5)
$30K
Royalty (Item 6)
45–65% + 2% ad
System size (Item 20)
13
Years in business
8+ yrs
Training (Item 11)
30 days
Company-owned units
262
Item 3 litigation
None disclosed

Model MINISO's costs in the investment calculator → Prefilled from this filing — startup cost, cash flow and break-even.

Buyer qualifications
No exclusive territoryNo bankruptcy disclosedNo Item 3 litigation

Data extracted from the 2025 FDD filed with state regulators. Fees and terms may have changed since filing — request the current FDD from the franchisor before deciding. Not legal, financial, or investment advice. Full disclaimer.

What you'd pay the franchisor

Drag to your projected annual sales. Royalty 45–65% + ad fund 2% on gross sales.

PROJECTED ANNUAL SALES$500,000
$100k$2M
Royalty (45–65%)
Ad fund (2%)
Total / year
▪ Of-sales fees only · excludes rent, labor, COGS, and one-time costs · for illustration

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What's inside

Franchise Overview
Costs & Fees Breakdown
Your Obligations
Franchisor Obligations
Financial Statements
Contracts Summary
Unit Economics
Network Health
Litigation Risk
Earnings Analysis
Financial Fit Analysis
Buyer Verdict

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Executive Summary

Free AI summary — the first read on the filing.

Key Numbers

275

Total units open

156

Units opened last year

4 franchised; 152 company-owned in 2024

1

Units closed last year

company-owned

155 units in 2024

Net unit growth

AI Due Diligence Findings PREMIUM

What our analysis flagged across the 2025 filing.

5
Risks to review
3
Strengths identified
4
Questions to ask

Industry Benchmarks

How MINISO ranks against 118 Retail peers we've analyzed.

Initial investment
64th pct · of 118 peers
Franchise fee
36th pct · of 118 peers
System size
15th pct · of 118 peers
Retail industry averages
Avg investment
$247K - $707K
Avg franchise fee
$37K
Avg system size
238
Franchises analyzed
118

How MINISO stacks up

Closest concepts by category and investment.

BrandItem 19FeeInvestmentRoyaltyUnits
MINISO Disclosed $30K $256K - $905K 45–65% 13
1 800 Flowers.com
Similar price
Disclosed $30K $259K - $933K 6% 37
7-Eleven
Biggest system
Disclosed $163K - $1.7M 45–56% 7,229
Byrider Franchising Partners
Top-rated in category
Disclosed $60K $947K - $1.6M 1–2.5% 81

Compare side-by-side ↗

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Frequently asked questions

How much does a MINISO franchise cost?

MINISO requires a $30,000 initial franchise fee and a total initial investment range of $255,800–$905,000, per the most recent FDD on file.

Who owns MINISO?

MINISO is franchised by Miniso Depot Franchisor, LLC, the franchisor entity of record on its Franchise Disclosure Document. Item 1 of the FDD discloses the franchisor's corporate history, parents, and predecessors.

Does MINISO disclose financial performance (Item 19)?

Yes. MINISO discloses Item 19 financial performance representations in its FDD. See the financials sub-page for the disclosed figures.

What ongoing fees does MINISO charge?

Franchisees pay a royalty of 45.0% to 65.0% and an advertising fund contribution of 2% on gross sales as defined in Item 6 of the FDD.

How many MINISO locations are there?

As of their 2025 FDD, MINISO has 13 total locations. This information comes from Item 20 of the FDD.

Does MINISO offer franchisee training and support?

Yes. MINISO's most recent FDD documents approximately 30 days of initial training, typically split between classroom and on-site components. See Item 11 of the FDD for the full training and support schedule.

Does MINISO grant exclusive territory?

No. MINISO does not grant exclusive territory rights under Item 12. The franchisor retains the right to operate or grant additional units inside or adjacent to your trade area.

What are the renewal and exit terms?

Per the FDD, MINISO discloses a renewal fee of $15,000, a transfer fee of $10,000. Review Items 10 and 17 for the full renewal and termination provisions.

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