Key Numbers
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Total units open
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Units opened last year
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Units closed last year
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Net unit growth
True Movement Franchise
Fitness & Wellness FDD 2026 Founded 2025 · 1+ yrs Item 19 disclosed
Data extracted from True Movement's 2026 Franchise Disclosure Document, filed under FTC Rule 16 CFR 436. How we analyze FDDs →
Initial investment
$338K - $1.1M
Franchise fee
$50K
Royalty
7%
The Verdict
Quick Verdict · who it fits
True Movement fits first-time franchise buyers looking for an emerging fitness concept.
✓ Strengths
- ✓Discloses Item 19 financial performance
- ✓No disclosed Item 3 litigation
⚠ Risks to review
- ⚠No exclusive territory — franchisor can open nearby
Key FDD Facts
The numbers a buyer needs first — straight from the filing.
Initial investment (Item 7)
$338K - $1.1M
Franchise fee (Item 5)
$50K
Royalty (Item 6)
7% + 2% ad
Years in business
1+ yrs
Item 3 litigation
None disclosed
Model True Movement's costs in the investment calculator → Prefilled from this filing — startup cost, cash flow and break-even.
Buyer qualifications
•No exclusive territory✓Semi-absentee eligible✓No bankruptcy disclosed✓No Item 3 litigation
Data extracted from the 2026 FDD filed with state regulators. Fees and terms may have changed since filing — request the current FDD from the franchisor before deciding. Not legal, financial, or investment advice. Full disclaimer.
What you'd pay the franchisor
Drag to your projected annual sales. Royalty 7% + ad fund 2% on gross sales.
PROJECTED ANNUAL SALES$500,000
$100k$2M
Royalty (7%)
—
Ad fund (2%)
—
Total / year
—
▪ Of-sales fees only · excludes rent, labor, COGS, and one-time costs · for illustration
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What's inside
Franchise Overview
Costs & Fees Breakdown
Your Obligations
Franchisor Obligations
Financial Statements
Contracts Summary
Unit Economics
Network Health
Litigation Risk
Earnings Analysis
Financial Fit Analysis
Buyer Verdict
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Research, not legal advice. Use this report alongside professional legal and financial review before signing any franchise agreement.
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Competitive intelligence for franchisors →Executive Summary
Free AI summary — the first read on the filing.
AI Due Diligence Findings PREMIUM
What our analysis flagged across the 2026 filing.
5
Risks to review
2
Strengths identified
4
Questions to ask
Industry Benchmarks
How True Movement ranks against 155 Fitness & Wellness peers we've analyzed.
Initial investment
56th pct · of 155 peers
Franchise fee
53rd pct · of 155 peers
System size
0th pct · of 155 peers
Fitness & Wellness industry averages
Avg investment
$418K - $1.0M
Avg franchise fee
$48K
Avg system size
165
Franchises analyzed
155
How True Movement stacks up
Closest concepts by category and investment.
| Brand | Item 19 | Fee | Investment | Royalty | Units |
|---|---|---|---|---|---|
| True Movement | Disclosed | $50K | $338K - $1.1M | 7% | 0 |
| Monster Entertainment Similar price | Disclosed | $60K | $841K - $1.1M | 6.5–7% | 24 |
| Jazzercise Biggest system | Disclosed | $1K | $2K - $3K | 20% | 5,092 |
| Next Health Top-rated in category | Disclosed | $80K | $1.7M - $2.3M | 9% | 5 |
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Frequently asked questions
How much does a True Movement franchise cost?
True Movement requires a $50,000 initial franchise fee and a total initial investment range of $337,550–$1,055,250, per the most recent FDD on file.
Who owns True Movement?
True Movement franchises are sold by True Movement Franchising Inc., the franchisor entity of record on its Franchise Disclosure Document. Item 1 of the FDD discloses the corporate structure, including any parent companies and predecessors.
Does True Movement disclose financial performance (Item 19)?
Yes. True Movement discloses Item 19 financial performance representations in its FDD. See the financials sub-page for the disclosed figures.
What ongoing fees does True Movement charge?
Franchisees pay a royalty of 7% and an advertising fund contribution of 2% on gross sales as defined in Item 6 of the FDD.
Does True Movement grant exclusive territory?
No. True Movement does not grant exclusive territory rights under Item 12. The franchisor retains the right to operate or grant additional units inside or adjacent to your trade area.
What are the renewal and exit terms?
Per the FDD, True Movement discloses a transfer fee of $25,000. Review Items 10 and 17 for the full renewal and termination provisions.
Franchise research guides
Free explainers to go deeper before you sign.
Industry
Browse all Fitness & Wellness franchises
FDD basics
What is a Franchise Disclosure Document?
Costs
Understanding Item 7: Estimated Initial Investment
Earnings
Item 19: Financial Performance Representations
Due diligence
Franchise Red Flags to Watch For
Validation
How to Validate a Franchise Opportunity
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