Key Numbers
47
Total units open
21
Units opened last year
1
Units closed last year
21
Net unit growth
Snooze Mattress Co Franchise
Franchised by Snooze International, LLC · FDD 2025
Retail FDD 2025 Founded 2021 · 5+ yrs Item 19 disclosed
Data extracted from Snooze International, LLC's 2025 Franchise Disclosure Document, filed under FTC Rule 16 CFR 436. How we analyze FDDs →
Initial investment
$302K - $860K
Franchise fee
$50K
System size
45 (+21)
Royalty
5%
The Verdict
Quick Verdict · who it fits
Snooze Mattress Co fits first-time franchise buyers looking for an emerging retail concept.
✓ Strengths
- ✓Discloses Item 19 financial performance
- ✓No disclosed Item 3 litigation
⚠ Risks to review
- ⚠No exclusive territory — franchisor can open nearby
Key FDD Facts
The numbers a buyer needs first — straight from the filing.
Initial investment (Item 7)
$302K - $860K
Franchise fee (Item 5)
$50K
Royalty (Item 6)
5% + 2% ad
System size (Item 20)
45 +21
Years in business
5+ yrs
Company-owned units
2
Item 3 litigation
None disclosed
Model Snooze Mattress Co's costs in the investment calculator → Prefilled from this filing — startup cost, cash flow and break-even.
Buyer qualifications
•No exclusive territory✓Semi-absentee eligible✓No bankruptcy disclosed✓No Item 3 litigation
Data extracted from the 2025 FDD filed with state regulators. Fees and terms may have changed since filing — request the current FDD from the franchisor before deciding. Not legal, financial, or investment advice. Full disclaimer.
What you'd pay the franchisor
Drag to your projected annual sales. Royalty 5% + ad fund 2% on gross sales.
PROJECTED ANNUAL SALES$500,000
$100k$2M
Royalty (5%)
—
Ad fund (2%)
—
Total / year
—
▪ Of-sales fees only · excludes rent, labor, COGS, and one-time costs · for illustration
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What's inside
Franchise Overview
Costs & Fees Breakdown
Your Obligations
Franchisor Obligations
Financial Statements
Contracts Summary
Unit Economics
Network Health
Litigation Risk
Earnings Analysis
Financial Fit Analysis
Buyer Verdict
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Research, not legal advice. Use this report alongside professional legal and financial review before signing any franchise agreement.
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Competitive intelligence for franchisors →Executive Summary
Free AI summary — the first read on the filing.
AI Due Diligence Findings PREMIUM
What our analysis flagged across the 2025 filing.
5
Risks to review
4
Strengths identified
5
Questions to ask
Industry Benchmarks
How Snooze Mattress Co ranks against 118 Retail peers we've analyzed.
Initial investment
73rd pct · of 118 peers
Franchise fee
72nd pct · of 118 peers
System size
36th pct · of 118 peers
Retail industry averages
Avg investment
$247K - $707K
Avg franchise fee
$37K
Avg system size
238
Franchises analyzed
118
How Snooze Mattress Co stacks up
Closest concepts by category and investment.
| Brand | Item 19 | Fee | Investment | Royalty | Units |
|---|---|---|---|---|---|
| Snooze Mattress Co | Disclosed | $50K | $302K - $860K | 5% | 45 |
| Miniso Depot Similar price | Disclosed | $30K | $256K - $905K | 45–65% | 13 |
| 7-Eleven Biggest system | Disclosed | — | $163K - $1.7M | 45–56% | 7,229 |
| Byrider Franchising Partners Top-rated in category | Disclosed | $60K | $947K - $1.6M | 1–2.5% | 81 |
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Frequently asked questions
How much does a Snooze Mattress Co franchise cost?
Snooze Mattress Co requires a $49,900 initial franchise fee and a total initial investment range of $302,200–$859,600, per the most recent FDD on file.
Who owns Snooze Mattress Co?
Snooze Mattress Co is franchised by Snooze International, LLC, the franchisor entity of record on its Franchise Disclosure Document. Item 1 of the FDD discloses the franchisor's corporate history, parents, and predecessors.
Does Snooze Mattress Co disclose financial performance (Item 19)?
Yes. Snooze Mattress Co discloses Item 19 financial performance representations in its FDD. See the financials sub-page for the disclosed figures.
What ongoing fees does Snooze Mattress Co charge?
Franchisees pay a royalty of 5% of Gross Revenues and an advertising fund contribution of 2% on gross sales as defined in Item 6 of the FDD.
How many Snooze Mattress Co locations are there?
As of their 2025 FDD, Snooze Mattress Co has 45 total locations, with 21 new locations opened in the most recent reporting year. This information comes from Item 20 of the FDD.
Does Snooze Mattress Co grant exclusive territory?
No. Snooze Mattress Co does not grant exclusive territory rights under Item 12. The franchisor retains the right to operate or grant additional units inside or adjacent to your trade area.
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